Primis Launches Contextual Advertising and Audience Extension

Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video Discovery offers publishers the opportunity to increase their revenue by helping their users discover high quality video content that is often provided by syndicators, such as Reuters, Jukin Media, Caters Ne
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